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Make Mine Minerals

Sales of mineral makeup continue to soar

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By: TOM BRANNA

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Gold may be trading near an all-time high, but for the cosmetics industry, the real money is in mineral makeup. Mass market sales of the stuff more than doubled last year to $149 million, according to Information Resources, Inc. New products are helping to propel demand too. According to Datamonitor’s Productscan Online, there were 451 new mineral makeup launches in the U.S. last year, compared to 132 in 2005. Leading the way, of course, is Bare Escentuals. Founded in 1976, it has recen...

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